Page 94 - Nghệ Thuật Quản Lý Khách Hàng

ChifOnfl 2. Lien ket khach hanfi
hanh tai bang Califonia, hp san xuat ra nhiing san pham
rtfdu va thtidng hieu co dang cap cao nhat. Tuy nhien trong
rat nhieu nha van hanh, co nhu'ng xtfdng u rttdu, dac biet la
nhiing xtfdng rtfdu nhd co san ltidng nam thap hdn 10 nghin
thung, chinh la thieu phtfdng thtfc tien vao thi trtfdng cua
dong dao ngtfdi tieu dung.
Cudi nam 1993, Robert Oushen da dtfa ra mot phtfpng
an de giai quyet van de nay: kinh doanh rtfdu cua cac xtfdng
rtfdu nhd nay tren mang.
Oushen va Glenn td chtfc thanh mdt dpi, thang mdt nam
1995 da thiet lap mdt trang web de tuyen truyen kien thtfc
ve san pham rtfdu cho ngtfdi tieu dtfng, ddng thdi la nha kinh
doanh xtfdng rtfdu gdm tren 65 thanh vien. Tat ca san pham
rtfdu trtfng bay tren trang web, deu dtfdc Glenn viet nhtfng
ldi gidi thieu dac biet tren trang web mang ten "Nut gd mem
ngdc nghe'ch".
Ban than Glenn cd 20 nam kinh nghiem lam rtidu, trong
trang web la nhtfng ldi gidi thieu cu the ve cac san pham
rtfdu, bao gom xtfdng d rtfdu, ngtfdi u rtfdu, va bao cao ve san
phim dung de thd, de giup ngtfdi tieu dtfng truy cap vao
trang web nay cd the ltfa chpn san pham hp cdn.
Ngtfdi tham quan trang web nay cd the dat mua loai
rtfdu minh can va yeu cdu cdng ty nay chuyen den dia chi cu
the thdng qua mang trtfc tuyen. Vi vay, trang web nay
da dtfa nganh san xuat ban dau la kinh doanh ndng trtfdng,
nang len mdt dia vi cd the canh tranh vdi he thd'ng kinh
doanh quy md ldn.
Gan day, Glenn va Oushen cdn nhap them vao trang
web mpt so thtfc pham dac biet, de dap tfng stf ltfa chpn da
dang cua khach mua rtfdu.

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