Page 91 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhaeh hang
hdp nhat ddi vdi nhiing khach hang da quen phong each phuc
vu cua cong ty.
Dong thdi, cong ty nay cung dat trong tam cd gang cua
hp vao khau cai tien phtfdng thiic len mang, de sii dung
trang web de dang hdn, npi dung trang web phii hdp v6i
khach hang cd nhu cdu phuc vu tien ldi. Trong trang web co
cung cap bang gid ciia cac chuyen bay, thong tin ve phuc vu
van chuyen cua san bay, phuc vu dac biet, hien trang cua
thanh vien tham gia cupc hanh trinh, dung ltfdng dat chd

Do cd hpi stf dung mang cua khach du lich thtfdng mai
ngay cang nhieu, vi vay rat nhieu cong ty hang khong cung
budc tiep theo htfdng di cua cdng ty hang khdng My, bit dau
thiet lap he thdng hen trtfdc trtfc tuyen, thd nam bat mot so
thi trtfdng.
Vi du, cdng ty van chuyen thdng tin va cdng ty phan
mem cua My da cdng bd' mdt ke hoach hdp tac, muc dich la de
khach hang ldn khai thac mdt he thdng dat chd trtfdc nam
1997.

Thdng qua "mang lien ket trtfc tiep", nhan vien chi can
gdi E-mail, va qua dd thdng bao ro dia diem va thdi gian xuat
phat, trong vdng 6 phut cd the nhan dtfdc thdng tin ltfa chon
truyen ve td "mang lien ket trtfc tiep", sau dd hanh khach co
the xac nhan chd ngdi trtfc tiep qua he thdng trtfc tuyen.
Ngoai ra, "mang hen ket trtfc tiep" cung cd the each vai tieng
Jai kiem tra mtfc chi phi hien hanh cua mdi hanh trinh. Neu
co chi phi td't hdn, he thd'ng se bao cho khach hang biet co
phai mua ve lai hay khdng.
Rat nhieu doanh nghiep ldn lau nay ludn khdng biet lam
the nao de nang cao hieu ich gia thanh trong hoat ddng bu6n

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