Page 277 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhach hang

Phtfdng thtfc marketing theo dinh htfdng cua thi trtfdng
truyen thong cua cong ty thtfc pham Taishen, khong cps tinh
than "khach hang luon binh ding". Stf thtfc, cong ty thuc
phim Taishen da thiet lap ho sd hoan chinh ve khach hang
co gia tri nhat, hdn ntfa dat trong diem kinh doanh vao
nhtfng san pham khien khach hang thich hdn cua ho. Vi v|y,
stf co' gang trong khau quan ly tri thtfc khach hang, chinh la
phai tim net dac thu trong san phim cua cong ty nay, ddng
thdi cung de hai thtfdng hieu cong ty thtfc pham Taishen va
nong trtfdng Heli, dtfdc dinh vi dac biet tren thi trtfdng. Vi
vay, cdng ty nay thdng qua cac phtfdng tien truyen thdng,
nhtf vd tuye'n mang tinh toan qud'c va dia phtfdng, quang cao
truyen hinh, va he thd'ng da truyen thdng trong ctf diem tieu
thu, de truyen dat thdng tin "Taishen - chinh la thit ga" tdi
nhdm khach hang muc tieu.

14. TAO RA TRI THUC KHACH HANG CHINH XAC NHU THE NAO?
Khi cdng ty cua ban quye't dinh cap do tri thtfc khach
hang can cd, btfdc tiep theo chinh la, quye't dinh dau l;a tri
thtfc khach hang can thie't cua cdng ty.
Hoat ddng quan ly tri thtfc khach hang chu yeu phai dat
muc tieu vao viec tim hieu nhu cau cua khach hang.
Tinh phtfc tap cua nhiem vu nay la, moi ngtfdi thtfdng
khdng biet minh nghi gi, ho&c khdng the bieu dat rd rang.
Cho du nhtf vay, vin cd ba pham tru tri thtfc tim hieu nhu
cau cua khach hang, trong dd mdi pham tru deu thie't lap
tren cd sd cd lien quan de'n viec cho ve tam ly (ttf cho thtfc
chat cao dd de'n cho tinh cam cao do), ddng thdi cung cd the
dung dd nhin tha'y de phan biet chung. Hai pham tru nay lan
ltfdt la:
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