Page 275 - Nghệ Thuật Quản Lý Khách Hàng
P. 275

Rghe Hiuar quan ly hhaeh hang

                Dong thdi vdi viec phat trien cd cau htfdng tfng ciia
             khach hang (trong vi du nay chinh la cd cau htfdng tfng ciia
             nha ban le), muc tieu kinh doanh chinh cua Taishen vin duy
             tri stfc canh tranh vdi gia thanh thap cho mdi day chuyen
             san pham. Vi vay, trong cac trong diem kinh doanh nhu day
             manh hinh ttfdng thtfdng hieu, tang ctfdng quan he gitfa nha
             kinh doanh vdi sieu thi,... cdng ty nay da dau ttf mdt nguon
             vdn ldn. Nhtfng, nhtf bao cao doanh nghiep cua tdng cong ty
             thtfc pham Taishen: "Muc tieu cua cdng ty thtfc pham
             Taishen la khach hang cudi cung, hoat ddng kinh doanh cua
             cdng ty la thdng qua mang Internet cua nha kinh doanh."
                Vay, rd't cudc cdng ty thtfc pham Taishen quan ly tri thiic
            khach hang tren cap dd nao?
                La khach hang dqc biet?
                Sieu thi hoac diem bdn le?
                Hay Id nhd kinh doanh thUc pham co quy mo ldn?

            Cau tra ldi la "deu khdng phai", thtfc ra cau tra ldi chinh
            xac phai la, tri thtfc khach hang cua Taishen dtfdc thiet lap
            bdi khach hang thudc mdi cap do trong thi trtfdng chung.
                Ban le thit ga sdng la mdt hinh thtfc budn ban thuoc
            kieu phan loai san pham thdng nhat. Giam ddc san pham
            khdng the dtfa vao gia ca, trong ltfdng hoac stf phan loai san
            pham de phan tich thanh tich dat dtfdc.
                Tuy khdng he biet ten tudi cua ttfng khach hang, nhu'ng
            cdng ty thtfc pham Taishen tung tin, ho cd stf hieu biet rat
            sau sac ve khach hang.
                Ngtfdi tieu dtfng thit ga Taishen dien hinh la nhflng
            ngtfdi phu ntf thudc giai cap trung san dang nuoi day con cai,
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