Page 275 - Nghệ Thuật Quản Lý Khách Hàng

Rghe Hiuar quan ly hhaeh hang

Dong thdi vdi viec phat trien cd cau htfdng tfng ciia
khach hang (trong vi du nay chinh la cd cau htfdng tfng ciia
nha ban le), muc tieu kinh doanh chinh cua Taishen vin duy
tri stfc canh tranh vdi gia thanh thap cho mdi day chuyen
san pham. Vi vay, trong cac trong diem kinh doanh nhu day
manh hinh ttfdng thtfdng hieu, tang ctfdng quan he gitfa nha
kinh doanh vdi sieu thi,... cdng ty nay da dau ttf mdt nguon
vdn ldn. Nhtfng, nhtf bao cao doanh nghiep cua tdng cong ty
thtfc pham Taishen: "Muc tieu cua cdng ty thtfc pham
Taishen la khach hang cudi cung, hoat ddng kinh doanh cua
cdng ty la thdng qua mang Internet cua nha kinh doanh."
Vay, rd't cudc cdng ty thtfc pham Taishen quan ly tri thiic
khach hang tren cap dd nao?
La khach hang dqc biet?
Sieu thi hoac diem bdn le?
Hay Id nhd kinh doanh thUc pham co quy mo ldn?

Cau tra ldi la "deu khdng phai", thtfc ra cau tra ldi chinh
xac phai la, tri thtfc khach hang cua Taishen dtfdc thiet lap
bdi khach hang thudc mdi cap do trong thi trtfdng chung.
Ban le thit ga sdng la mdt hinh thtfc budn ban thuoc
kieu phan loai san pham thdng nhat. Giam ddc san pham
khdng the dtfa vao gia ca, trong ltfdng hoac stf phan loai san
pham de phan tich thanh tich dat dtfdc.
Tuy khdng he biet ten tudi cua ttfng khach hang, nhu'ng
cdng ty thtfc pham Taishen tung tin, ho cd stf hieu biet rat
sau sac ve khach hang.
Ngtfdi tieu dtfng thit ga Taishen dien hinh la nhflng
ngtfdi phu ntf thudc giai cap trung san dang nuoi day con cai,
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