Page 271 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhach hang

thanh phtfcfng an chung de giai quyet van de btfa sang cua
khach hang?
Hoac no phai dat muc tieu vao viec md rong gia tri vdi
hat ngo la san pham chinh, va stfc thu hut cua khach hang?
Trong nhtfng thi trtfdng nhat dinh, khach hang khong he
hy vong thiet lap quan he v6i nha cung tfng trong stf phan
chia nhat dinh. Viec dau ttf tim hieu ten tudi cua khach hang
dac biet, nha't dinh phai thie't lap tri thtfc khach hang tren
cap do cao hdn. Co tri thtfc khach hang mdi giai quyet dtfdc
mdt ntfa van de, cd the dtfdi tien de cua hieu ich gia thanh,
van dung tri thtfc khach hang va sang tao hieu ich trtfc tiep,
chinh la ntfa kia cua cau tra ldi.

12. TIEN VAO THj TRUUNG CUA CONG TY NHO NHU THE NAO?
Cdng ty Septone - nha thanh lap hieu ban budn do dung
van phdng, la mdt cdng ty thu thap thdng tin khach hang va
sang tao tri thtfc khach hang thanh cdng, ho da thtfc hien
quyet sach tren cd sd gia tri cua cac mdi quan he khach hang
khac nhau. Ngtfdi thanh lap la Thomas trtfdc kia la tong
giam dd'c cua hieu ban budn tap hoa, dng dtfa md thtfc kinh
doanh cua nha ban budn vao thi trtfdng vdi hoat ddng ban le
dd dung van phdng, do dien van phdng va dung cu van phdng
la chinh.

Ban dau, muc tieu ban le dat trong thi trtfdng cua cdng
ty nhd, dan dan dng dieu chinh muc tieu tdi van phdng rieng
kieu gia dinh gdm dtfdi 10 thanh vien va phat trien dan.
Chien ltfdc ddi mdi nay cua Thomas cudi cung da thanh
cdng. Ttf khi cda hang ban le Thomas dau tien hoat dong tfl
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