Page 268 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 6, Quan ly tri thdc khach hang

* Nhu cau trd giup ky thuat hoac trao ddi thong tin
Trong chu ky sinh menh cua san phim (bao gdm ban
trudc, sd dung, dich vu hau mai va trd giup ky thuat), phai
chang co nhu cau hoac cd hpi thuc diy hoac trao doi thong tin
thitc chat v6i khach hang?

* Duy tri khoang each vdi khach hang
Moi lien ket hien co vdi khach hang, phai chang co the
cung cap mpt cd hpi co hieu ich gia thanh, de thiet lap cd sd
cua tri thdc khach hang?
* Pham vi cua cd hpi
Phai chang co cd hpi co the dtia vao viec md rpng pham vi
dinh vi gia tri, de md rpng va phat trien gia tri lien ket khach
hang?

* Hieu ich kinh te
Cong ty vi nhan dtipc ldi nhuan lien quan den san pham
hoac sti phuc vu, co the chap nhan gia thanh de thie't lap cd
sd cua tri thdc khach hang hay khong?
Khi tra ldi nhdng van de tren, ne'u phan ldn cau tra ldi
ciia ban deu mang tinh tich ctic, khach hang thupc cap dp dac
biet chinh la cap dp thich hdp de ban xay dting tri thdc khach
hang.

11. SU DUNG TRI THUC KHACH HANG NHU THE NAO?
Rat it ngtidi cd the nghl ring, mdt cdng ty cung cap hat
gidng ndng nghiep cd the di tdi diem tren cting cua cdng tac
quan ly tri thtic khach hang, hoac phat trien tri thtic khach
hang ngoai cap dp thi trtidng cd ban nha't. Tuy nhien, cdng ty
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