Page 269 - Nghệ Thuật Quản Lý Khách Hàng

gghg thuat quan \j hhaeh hang

gay giong tien phong cung cap gio'ng ngo cho nganh nong
nghiep cua toan ntfdc My, da phat trien ra mpt he thong,
thie't lap va quan ly tri thiic khach hang. Mpt mat hp miiOn
cd la dai dien nghiep vu tiep xuc v6i ba con nong dan, thiet
lap va quan ly tri thiic khach hang tren cap dp dac biet, mat
khac ap dung quyet sach quan ly rpng rai hPn trong cap do
tap the va thi triidng.

Cong ty gay gio'ng tien phong tin rang, chi khi ho nam
bat va van dung tri thiic khach hang tren cap dp dac biet, hat
giong mdi trong lan lpn mdi co the ban dtfdc vdi gia tri ngoai
ngach cao.
Amushi - tdng giam ddc nghiep vu khu vtfc Bac My ciia
cdng ty nay cho biet, viec lam an cvia cdng ty hp ttfdng ddi co
sac thai dia phtfdng, va lai ban than nen kinh te ndng nghiep
van duy tri net dac sac cua mdi lien he gitfa ngtfdi vdi ngiidi.
Chinh vi nhtf vay, cdng ty gay gidng tien phong da dau ttf rat
nhieu tam ltfc va chi phi dat dd cho viec thie't lap khach hang
thudc cap dp dac biet.
Kho dii lieu ve he thd'ng khach hang va viin canh
(CAPS), cung cap stf trd giiip thtfc chat dd'i vdi viec thiet lap
tri thtfc khach hang tren cap dp dac biet cua cdng ty. He
thdng nay giup hp cd the ghi lai ta't ca nhtfng cudc giao dich
vao dia de bao quan, cdn dai dien nghiep vu va giam doc
ciing cd the van dung he thdng nay de nam bat rd nhip dap
cua thi trtfdng.
Thdng tin ghi chep trong he thd'ng CASP, dtfdc chinh hdp
va phan tich thdng qua nhu cau cua cac cap dp quan ly. Dieu
thtf vi la, cac tri thtfc khach hang nhtf: muc tieu, thach thflc
cd lien quan den viec lam an cua ngtfdi ndng dan, va nhu cau

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