Page 246 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 6. Quan ly tri thtfc khach hang

cua ho. Ve diem nay, chung toi khong he cam thay bat ngd.
Qua nghien chu va dieu tra cho biet, doanh nghiep thtfdng
dirng cac phtfdng thtfc khac nhau de thu thap thdng tin cua
khach hang, thd hien nhtf hinh ve.

Nguon thdng tin khach hang TY L£ PHAN TRAM DOANH NGHI£P sir DUNG CAC
LOAI HlNH THONG TIN

He thdng phuc vu khach hang
Su thiic day lan nhau cua nhan vien marketing
Cir diem marketing
Gifi thu true Sep (DM)
Tap thi tieu dung cua khach hang
Phuong thuc marketing qua dien thoai npi bp
Phuong thirc marketing ddi ngoai qua dien thoai
Phuong thUc khac
Bao dam chat lupng san pham

Hinh 6-3: Doanh nghiep thu thap cdc ngudn thdng tin
khdc nhau lien quan den khach hang

Viec thu thap thong tin khach hang thong thtfdng khong
phai la van de gi to tat. Trong diem la, khi chung ta yeu cau
ddi ttfdng nghien ctfu neu ra nhtfng nhan td cap tfu tien thtfc
day dieu kien quan trong ve tri thtfc khach hang, dieu nhan
manh cua phdn ldn doanh nghiep deu la mot so' nhan td ndi
bo, cung chinh la giao thdng tin khach hang cho ngtfdi thich
hdp sd dung. The hien nhtf bang dtfdi.

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