Page 251 - Nghệ Thuật Quản Lý Khách Hàng
P. 251
Rghe thuat quart ly hhaeh hang
the dung kha nang phan doan de van dung thong tin khach
hang, ddng thdi lam cho quan he khach hang dtfdc thuan ldi
hdn.
5. VAN DUNG TRI THUC THONG TIN NHU THE NAO?
Phan ldn doanh nghiep deu biet each quan ly thdng tin,
day chinh la btfdc dau tien de sang tao tri thtfc khach hang.
Tuy nhien, nhtfng van de lien quan den khau quan ly
thdng tin la, cd cau, tieu chuan, ltfu trtf va xd ly thdng tin.
Trai lai, quan ly tri thtfc thi lien quan den stf tac dong
cua con ngtfdi va kha nang phan doan.
Van de can quan tam trong khau quan ly tri thtfc la boi
canh cda tri thdc, dac tinh xa hdi hoa, ham nghia ma tri thuc
cd the giai thich, va hanh ddng thtfc te can ap dung.
Trung tam ttf van khach hang trtfc thudc cdng ty thtfdng
mai Qiyi cua My, qua vi du thtfc te da ndi ro mdt he thdng
quan ly tri thdc kieu khep kin, la thdng qua thiet ke,
marketing va hang loat chdc nang cua linh vtfc marketing,
de nam bat thdng tin, sang tao tri thdc, chia se va van dung
nhdng tri thdc nay.
Chung ta hay xem qua he thd'ng khep kin cua trung tam
ttf van khach hang trtfc thudc cdng ty Qiyi.
Nam 1981, nganh dien dan dung cua cdng ty Qiyi da lam
mdt viec ma khi dd cho la rat khdng binh thtfdng, ho goi di§n
thoai cdng khai vdi khach hang. Gelante - hien la giam doc
trung tam ttf van khach hang cua cdng ty Qiyi nhd lai noi: "Y
ttfdng ddc dao va cd tinh xay dtfng ban dau la, hy vong gida
250
