Page 85 - Nghệ Thuật Quản Lý Khách Hàng
P. 85
Rghe rhuat quan ly hhaeh hang
Qua nghien ciiu, doi chan htfng nhan dinh, khach hang
muc tieu nay van co an ttfdng tieu ctfc ve quy trinh mua xe,
va cung cam thay phien phtic doi vdi mo thtfc mua ban cua
he thdng nha kinh doanh.
Doi chan htfng da loai bo dtfdc kinh nghiem marketing
theo mo thtic cua nha marketing truyen thong, ngtfdc lai
quyet dinh tao dtfng lai moi trtfdng mua xe cua khach hang.
Ttf stf thtfc nhan dtfdc thong qua viec nghien ctfu thi
trtfdng thdi ky dau cho thay, van co mot so' khoang each kho
ma vtfdt qua ton tai trong qua trinh tim kiem stf ung ho cua
khach hang, cung chinh la giup khach hang tien hanh
nghien ctfu nhu ciu trtfdc khi mua sam.
Thang 2 nam 1995, ho da xay dtfng quang trtfdng trtfng
bay tai hai trung tam thtfdng mai chinh. Tai do co nhting
thong tin ma khach hang tiem tang cin va de dang co dtfdc,
vi vay khach hang co the tham quan va xem qua mau xe cua
Chrysler tren nhtfng tuyen dtfdng qua lai hang ngay.
Do cac thiet bi nhtf xe hdi, san khau va tram ky thuat
deu co the di dong, giup ho co the chuyen den bat ctf ndi nao
co the ton tai khach hang tiem nang. Cho de'n hien nay, da co
may tram quang trtfdng dtfdc xay dtfng rai rac tren toan ntfdc
My.
Quang trtfdng Chrysler da cung cap tinh tien ldi va
ngudn thdng tin phong phu cho khach hang, nhtfng khdng co
ap ltfc cua nghiep vu marketing.
0 day, ctia xe va nip keo cua mdi chiec xe deu md, vi ho
khuye'n khich hang hang tim hieu can than nhtfng chiec xe
nay. Cdn cd' van ttf van tai chd cung gidng nhtf nhan vien
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