Page 82 - Nghệ Thuật Quản Lý Khách Hàng

Qigong 2. Lien ket. khach hang

Ciia hang da bo ra mpt khoang thdi gian ttfdng ddi dai de
tuyen dung va tap huan nhan vien nghiep vu, dieu nay
da lam ngudi ta phai kinh ngac, vi cdng viec cua hp lien quan
chat che den rat nhieu kien thdc chuyen mdn va hinh thdc
phuc vu tit van, la nhdng van de khdng can biet de'n ddi vdi
nhan vien cua cac cda hang khac.
Ndi dung tap huan dac biet bao gdm bai hpc ve giai phau
chan va qua trinh lam giay cua xudng san xua't Italy. Dd'i vdi
stf nhiet tinh ve cudc ddi mdi san pham, nghiep vu va nhan
vien marketing cua cdng ty nay, cung chinh la sd giup dd ldn
nha't ddi vdi khau tuyen dung nhan vien cua hp.
Cda hang cd the thu thap thdng tin thdng qua qua trinh
khach hang thd giay, de gdi cho tdng khach hang. Cach lam
nay nham muc tieu la lpi ich va nhu cau cua mdi khach hang,
giup cho cdng ty cung cap cho khach hang nhdng kieu dang
thich hdp nha't, ddng thdi cung giup cho stf phat trien san
phdm cua hpj.
Kexu giai thich ndi: "Cda hang nay la mdt cdng ty cua 'cd
sd hpc hdi', d day hp cd the hdi khach hang rat nhieu van de
cd gia tri. Khi ban cd dtfdc rat nhieu thdng tin td khach hang,
ban cang cd the cung cap cho khach hang nhdng ddi giay
thtfc sd ma hp can."
Vi du ve cda hang nay da trinh bay mdt cP hdi chan thtfc,
thdng qua viec van dung sd lien ket khach hang, de truyen
dat cho khach hang nhdng hinh thai cd gia tri mdi.
Trong triidng hpp nay, khach hang cd the mud'n bd ra sd
tien nhieu hdn de mua ddi giay dat lam. Hdp tac mat thiet
vdi khach hang va thiet ke nhdng ddi giay theo y mud'n, giup
cho cdng ty nay cd the sang tao ra mdi quan he lien ket

81