Page 79 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhach hang

10. THE NAO LA HOP TAC VA LIEN KET?
De di den khai niem quan he hdp tac va lien ket khach
hang, trong qua trinh truyen dat trite tiep nhu cau va gia tri
co lien quan de'n dac tinh ve san pham cua khach hang,
nhiing khach hang co cd hoi tac dong de'n thie't ke san pham,
thong thudng deu co the la ben mua trung thu'c. Tien de nay
chinh la de tai thao luan chinh ve cac van de nhii dat thiet ke
san pham, hoat dong marketing mot doi mot va marketing
quan he.
Tren ddi nay khong co hai ban chan gidng nhau hoan
toan, vi vay giay chinh la de tai tdt nha't cho viec dat thiet ke
loai hinh san pham. Thd nghi xem, cd bao nhieu lan khi ban
dinh thd giay, nhiing lai phat hien chan no to hdn chan kia,
hoac chan phai hoac rdng hdn chan trai mdt chut.
Hien nay, trong cac hieu giay cd lap dat thiet bi giup
khach hang do kich thitdc cua ddi chan, sau dd nhan vien
nghiep vu cd the danh gia loai hinh giay thich hdp nha't cho
khach hang, ddng thdi tim ra vai ddi mau cho khach hang di
thd. Cudi cung khach hang cd the dda vao sd thich ca nhan
cua minh, ket hdp vdi nhan vien nghiep vu, thdng qua may
tinh de Ida chon mau sac, kieu dang, chat da va cac dac tinh
khac cua giay, ddng thdi cd the biet diidc gia ca cua ddi giay
nay tren may tinh. Xiidng san xua't giay Italy cua hieu dat
lam giay, sau khi nhan diidc ddn dat hang cua khach hang,
lien van dung thao tac "day chuyen san xua't dat lam mot;
lUdng ldn", bdt dau thiet ke nhdng ddi giay theo ddn dat
hang cua khach hang. Trong thdi gian 3 den 4 tuan, khach
hang cd the den lay hang.

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