Page 81 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuar quan ly Khach hang

marketing cua hieu dat lam giay, ho da phat hien ra mot thi
trUdng ma moi ngtfdi mudn thtf, bo ra cai gia cao hdn, th&m
chi chi de giai quyet van de ve giay.
Ciia hang phat hien, thtfc ra khach hang cua ho chi co
40% la nam gidi. Nguyen nhan canh nam gidi chiu stf loi keo
ciia ciia hang, thong thtfdng la khai niem m6i va dac tinh vtfa
chan, con nti gidi thi chiu stf thu hut ro rang ve stf thoai mai
va net tao dang cua ciia hang.

Thong tin cua thi trtfdng cho biet, tren toan ntfdc My co
khoang 2/3 ntf gidi deu di giay khdng vtfa chan. Khai niem
cua ctia hang la cung cap nhieu kieu giay tao dang cho
nhtfng ddi chan khac nhau, ddng thdi cung cung cap cac kich
cd khac nhau.
Tuy khdng cdng bd' bat ctf thdng tin nao, khai niem
marketing ddc nha't vd nhi cua cda hang van dtfdc dtfa ra
tren trang chu cda cac trang web chinh.

Vi cd nhdng hoat ddng tuyen truyen mien phi nay, cda
hang da khai thac dtfdc nhu cau khach hang ma ho chtfa
tdng nghi tdi. Nhu cau nay khien cda hang khdng the khdng
ap dung bien phap thich dng de phu hdp vdi mong mud'n cua
khach hang, cung vi the nen ho da thue ngay hai bac sy khoa
chan den lam viec.
Hien tai, hai bac sy nay giup khach hang giai quyet moi
van de thdng qua 800 cudc dien thoai mien phi, kiem tra ddn
dat hang ma nhan vien nghiep vu trong cda hang ky ket va
ghi ro nhdng dieu chu y ve nhu cau dac biet, hdn nda lai trtic
tiep trae ddi vdi nhan vien trong xtfdng san xua't giay Italy ve
nhdng tinh tiet tren mot so ddn dat hang.

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