Page 83 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuat quan ty khach hang

khach hang sau hdn, cung vi the da lam tang tinh kha nang
cua giao dich va quan he mang tinh lien tuc. Vi du nay dong
thdi cung the hien quy trinh san xuat hdp tac vdi khach hang,
co the thu hut dtfdc nhtfng khach hang khong the doan trtfdc,
cdn dtfa ra md thtfc kinh doanh den viec san xua't mdt ltfdng
ldn san pham dat lam.

11. BE KHACH HANG THAM GIA VAO HOAT DONG MARKETING VA
QUY HOACH SAN PHAM NHU THE NAO?

Cho du san pham nao do khdng the san xua't hoan toan
vdi phtfdng thtfc dat lam, chung ta van cd the thdng qua
quan he hdp tac vdi khach hang, de khach hang tham gia vao
quy trinh san xua't. Cd rat nhieu san pham nhtf xe hdi va
may tinh, phan cd ban la cd the lap dat, nhtfng cda hang ban
le truyen thdng thtfdng han che khach hang cd the ttf ltfa
chon pham vi phdi hdp, khien cho khach hang chi cd the mua
san pham san cd.
Cd mot sd' nha che tao may tinh, vi du nhtf Dell, deu
cung cap kha nang khach hang ttf ltfa chon khau phdi hdp
trong mdt pham vi nao dd. Hang xe Chrysler thi cung cap
cho khach hang mot mdi trtfdng tieu thu trtfdc kieu thay
nhau, d dd khach hang cd the dtfa phtfdng thtfc cua minh vao
qua trinh nghien cdu va ltfa chon kieu xe mdi.
Nam 1993, Chrysler quye't dinh lam phan chan lai day
chuyen san xua't suy thoai cua ho. Vi ttf nam 1973, ltfdng tieu
thu cua day chuyen san xuat xe hdi nay da giam xudhg 50%.
The la, ho td chdc thanh mdt ddi cha'n htfng gdm 23 chuyen
gia thudc moi linh vtfc, de xay dtfng va tien hanh ddi m6i
chie'n ltfdc marketing, nham thie't lap lai hinh ttfdng thtfdng
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