Page 358 - Nghệ Thuật Quản Lý Khách Hàng

Chuonfl 8. Thie't lap che do quan ly fifiuy GO

the hien. To ro lap trUdng, noi ro bien phap do'i pho cua cong
ty. Doi vdi nhQng van de khdng ro rang, nen chu ddng ndi se
dtia ra cau tra ldi sdm nhat; dd'i vdi nhQng thong tin khdng
the cung cap, nen lich sti tra ldi khdng the thdng bao dtidc va
noi ro nguyen nhan.
5. Tang them long tin ttidng cua cdng chung dd'i vdi
doanh nghiep
Cd the mdi bd phan chu quan chinh phu, bp phan kiem
tra chat ltipng, cdng ty quan he cdng cdng va phtidng tien
truyen thdng tham gia dieu tra va xti ly nguy cd.
Nam 1997 khi trong nut chai Cocacola phat hien may
tiem, cdng ty da nhanh chdng mdi 5 dai truyen hinh, cd cau
cong chting va bp phan kiem tra chat ltipng chinh phu tham
gia tham gia hoat ddng trting bay trtidc cdng chting, ket qua
chting minh dd la do ngtidi mua dat vao, cud'i cung dti luan
cting nhanh chdng dtidc dep yen.
6. Tuy cd ting bien
Do viec phat sinh nguy cd cd tinh dot bien va tinh cap
bach, vi the cho dti de ra ke hoach dd'i phd nguy cd, vi khdng
the biet trtidc sti tdn tai cua nguy cd, nen bat cti bien phap de
phdng nao cung phai lam td't khdng the that bai. Khi xti ly
nguy cd, can nham vao van de cu the, bat cti ltic nao cung cd
the cai chinh va thtic hien dd'i sach xti ly nguy cd.

15. THE NAO LA TONG KET NGUY CO?
Tdng ket nguy cd la khau cud'i cung cua quan ly nguy cd,
nhung tdn that to ldn ma nguy cO gay ra dem lai cho doanh
nghiep sti giao huan ta't yeu, vi the, khdng the xem nhe viec

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