Page 308 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 7. Marketing phuc vu
khong quen ghi lai gia hang, phan 16n khi tra tien ho khong
biet khau thu tien cua sieu thi co sai sot. Noi each khac,
khach hang phai co rang m6i co the tim ra mat sai cua sieu
thi.
Ve nguyen tac, sieu thi co trach nhiem bao dam khong co
sit ton tai cua "su chenh lech gia ca", sii co' gang cua khach
1
hang chinh la trp giup sieu thi thtic hien trach nhiem nay,
khien khach hang khac khong cin tra nhieu tien hang hOn.
Vi vay, nhflng khach hang nay la ban than, ban doi tac cua
sieu thi. Sieu thi phai khuye'n khich khach hang tim ra diem
sai, m6i co the dat den ranh gidi "til hoan thien", chi dtia vao
viec cung cap gia tha'p nha't cho khach hang la khong hpp ly.
Nhti vay, sieu thi phai do'i pho vdi tinh hinh cua "sU
chenh lech gia ca" nhu the nao mdi dung? Nhu tren da noi,
phUOng phap do'i pho co rat nhieu. Cung mpt phtidng phap
trong thdi gian khac nhau cung co sti thay doi tren mtic dp
nao do.
Vi du:

May nam trtidc day, mpt sd sieu thi ldn tai Australia huy
bo mac gia va chuyen sang dung ma so' hinh dai dai va he
thong may tinh, tren bang yet gia treo trtidc sieu thi co viet:
"Chung toi dam bao gia ca hdng hoa chinh xac tuyet ddi, gia
sii vi gia ca chenh lech din de'n viec thu tien co sai sot, chung
toi se tang mien phi san pham nay cho cac ban." Day chinh
la phtidng phap xd ly "sd chenh lech gia ca" chinh xac.
Dong thdi, tang mien phi cho khach hang nhdng san
pham lien quan khong nhdng the hien long cam dn vi khach
hang da tim ra chd sai, giup sieu thi hoan thien he thdng
thdng tin, cd' glng bu dip va bieu thi thai dp ay nay,... cdn cd

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