Page 307 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly khach hang

tieu dung la quan trong nhat, neu co the nam bat va dap ung
nhu cau cua ho, thi co the mang lai lpi nhuan cho doanh
nghiep. Quan niem nay deu thu dtfpc hieu qua nhtf quan
niem trie't hpc "khong quan trpng ma quan trpng" cua Lao Ttf.
Quan niem marketing quan he mdi cho ring, gitfa doanh
nghiep va khach hang phai co quan he ddi tac lau dai, quan
he nay dtfpc thiet lap tren spi day gan bo, cung ly tri va tam
huyet, bao dap va tin ttfdng lan nhau. Cdn sieu thi ngay nay
khdng de y de'n dp hai long cua khach hang, khdng quan tam
den lpi ich cua khach hang, thi lam sao cd the so sanh vdi sdi
day gan bd quan he dtfdc thie't lap ben vtfng vdi khach hang
tren quan niem marketing quan he mdi, va hy vpng khach
hang lan sau lai tdi tham?
Thtf hai, trinh dp dao dtfc thap.
"Chenh lech gia ca" cho du cd do nhtfng nguyen nhan
neu tren tao thanh hay khdng, sieu thi nen biet gia ca cd the
xay ra sai sot. Da biet ro ma cd tinh vi pham va khdng bao
trtfdc vdi khach hang, sieu thi se die tdi ltfa gat. Gia sii sieu
thi ban san phim cho khach hang vdi gia tha'p nha't, dieu
nay the hien ro sieu thi khdng he ay nay, ddng thdi chiu
trach nhiem ltfa gat khach hang va phai bdi thtfdng cho
khach hang.

3. XtfLY "SIT CHENH LECH GIA CA" NHU* THE NAO?
Dd'i vdi viec xd ly "sd chenh lech gia ca", thai dp cua sieu
thi phai la tich ctfc - cho rang cd the mang lai cO hdi cho sieu
thi chd khdng nen lo lang.
Ndi chung, khach hang phai ra't de y mdi cd the tim ra
"stf chenh lech gia ca", gia sd khi mua hang, khach hang

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