Page 293 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuai quan ly khach hang

quan sat cao, the la ban quan ly cua ho quyet dinh rdi khoi
van phong, budc vao the gidi cua khach hang, va lai day
khong phai la mot hanh vi mang tinh nghi thu'c. Mot sit bao
dam trong do, chinh la de giam dd'c cua cong ty trd thanh mot
"nhan vien giam sat", diidng nhien dieu nay con chda hamy
sau sa.
To chdc hoat dong ldn cho khach hang chinh la thdi cd
cua sU thuc day nay. Mdi nam dau may Haley cd the tai trd
tren 50 hoat ddng, cd mdt sd' la hoat ddng tiep thi, nhu'ng
ddng thdi cung la cd hdi td't nha't de ho ling nghe tieng long
cua khach hang va quan sat phan dng cua khach hang ve
san pham.
Hoat ddng kieu cau lac bd Haley nay, moi nam cd thi
thu hut tren 400 nghin ky sy Haley tham gia. Cap quan ly
diu may Haley cung tham gia, ho da cung cap cho. giam dd'c
mdt cd hdi dac biet, cd the tim hieu van hoa cua ddi hieing
ngdi xe, va quan sat md'i quan he thuc diy gida ngiidi va may
mdc.
Maxibao cho ring, khach hang mdi la ngudn gdc dd'i mdi
san phim. Hang loat cac hoat ddng nhu cau lac bd Haley va
trien lam diu may, giup nhan vien cua Haley biet diidc san
pham cua ho diidc khach hang cai trang thanh san pham co
dien mao khac nhau nhii the nao, qua dd, cung ca'p cho ho y
ttidng phat trien san pham mdi va xe mdi.

20. THIET LAP TRI THUC KHACH HANG THONG QUA PH^IH CHAT
DAC BIET CUA KHACH HANG NHU THE NAO?
Dd'i tiidng khach hang khac nhau la mot phddng phap
thiet lap tri thdc khach hang cua cdng ty diu may Haley, ho

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