Page 292 - Nghệ Thuật Quản Lý Khách Hàng

Chitonfl 6. Quan ly tri thiic khach hanfi
con ra siic md rong thi triidng tieu thu d mi6c ngoai, va phat
trien mot san pham rat thanh cong: thdi trang Haley va san
pham co lien quan.

Co the quy nap triet hpc kinh doanh da giup hp vdng len
thanh nhiing diem sau:
* Hp tiep tuc ket thda truyen thong va bi quyet che tao
dau may Haley, hdn nda phat trien cac dac diem nhii: san
xuat dau may mdi, nang cao chat lupng phuc vu.
* Duy tri su theo dudi tich cUc do'i vdi san pham, sii phuc
vu va tieu chuan cd ban khi the hien.
* Thong qua viec cung dng nhdng ddu may phu hpp vdi
nguyen vpng cua ngtidi mua, ddu may Haley da cung cap cho
khach hang dp hai long cao hdn.
* Duy tri quan diem trie't hpc ve mo'i lien he mat thiet
giiia tdng cong ty, nha kinh doanh dia phiidng va khach hang
trtic tiep.
Gio'ng nhu da so doanh nghiep ldn, dau may Haley dtia
vao mpt lUdng ldn thong tin truyen thdng de xem xet mdi
quan he gida hp va khach hang, d day bao gdm chi sd dp hai
long cua nha kinh doanh va khach hang, thong tin ve ty le
chiem hdu thi trUdng, va nghien cdu ve khach hang hien co
va khach hang tiem nang cua chinh cong ty nay.

19. DUY TRI Mdi LIEN KET VUI KHACH HANG NHU THE NAO?
Tram nghe ngdng co the la nha cdng hien chu yeu nha't
trong viec duy tri md'i lien ket gifla cdng ty Haley vdi khach
hang va dat dtidc quan diem chung. Vi san pham cua hp, tdc
la dau may loai nang, la mpt san pham cd dp cd the dtidc

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