Page 260 - Nghệ Thuật Quản Lý Khách Hàng

Chaong 6. Quan ly tri thiic khach hang

80% ty le mua lai san pham. Noi each khac, do khach hang
co phUdng thhc thuan ldi co the phan anh nhu cau cua ho vdi
cong ty, dong thdi dtfdc giai quyet mot each htfu hieu, Qiyi
cang co nhieu cd hoi co the thay ddi tam trang bat man cua
khach hang, va day manh moi quan he gitfa khach hang.
Tiep theo, tiep xuc vdi trung tam ttf van, giup khach
hang cang hieu rd va can nhac cac hinh thtfc sai khac ve san
pham cua Qiyi. Cudi cung, tri thtfc khach hang gianh dtfdc ttf
stf thuc day vdi khach hang, cung cung cap cd sd cd gia tri
cho stf phat trien nghiep vu, hoat ddng marketing va san
pham mdi.
Vi du ve cdng ty Qiyi da ndi ro, doanh nghiep quan ly
linh hoat tri thtfc khach hang, cd the gianh dtfdc dd ndi tieng
rong rai va dd trung thanh cua khach hang.
Trtfdc day, doanh nghiep va khach hang cd the chi biet
ten tudi cua nhau. Khi dd, day khdng phai la van de ldn, tuy
nhien tinh hinh cua gidi thtfdng nghiep hien dai, khien
doanh nghiep lai cang khd khan trong viec gianh lay tri thtfc
khach hang. Do phan ldn doanh nghiep hien nay thudc td
chtfc doanh nghiep xuyen qudc gia, viec gianh lay tri thtfc
khach hang can cd stf hdp siic gitfa cac ban nganh cd chtfc
nang khac nhau de hoan thanh.
He thd'ng quan ly tri thtfc khach hang khep kin, cd the
giup doanh nghiep thie't lap mot quan diem khach hang
mang tinh nha't tri, ddng thdi cung cap cho khach hang mdt
phtfdng thtfc de nhan biet doanh nghiep.

8. TICH LUY TRI THUC KHACH HANG NHU THE NAO?
Khi suy nghi xem each tfng dung tri thtfc khach hang
mot each htfu hieu trong quan he khach hang nhtf the nao,
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