Page 21 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuar quan ly hhaeh hang

ngay liic do. Nhiing dich vu nay da phan lay ky thuat la
chinh, vi vay co the giiip dd khach hang mot each co hieu qua.
Nhiing dich vu nay ket hdp cung vdi cac he thdng cung cap
khac ma khdng can dtfa vao nhan vien dac trach nao de thitc
hien viec xay dtfng mdi quan he vdi khach hang, vi vay no
cdn dtfdc gpi la sdi day gan ket ket cau.
Uu diem cua sdi day gan ket nay la viec lam tang mtfc
chi tieu cua khach hang khi hp rdi khdi dia diem mua ban;
doanh nghiep khdng can tang chi phi san pham ma van dat
dtfdc muc dich tang gia. Nhtfng viec xay dtfng loai sdi day
gan ket nay kha hieu qua trong thi trtfdng cdng nghiep. Sdi
day gan ket mdi quan he theo quan niem cua ngtfdi nay gan
gidng nhtf sdi day gan ket xa giao theo each ndi cua ngiidi
phtfdng Tay.

5. CAC CHI TIEU CHO MOT CONG TAC QUAN LY MOI QUAN HE VOI
KHACH HANG THANH CONG?
Chuyen gia ngtfdi My ve quan ly mdi quan he vdi khach
hang Arthur Hughes da dtfa ra 5 chi tieu cho cdng tac quan
ly mdi quan he khach hang thanh cdng nhtf sau:
* Quy trinh kinh doanh cua cdng ty rat hoan thien;

* Cdng ty cd the de dang nam dtfdc ten hp, dia chi va
hanh vi mua hang cua khach hang;
* Cdng ty cd the nam dtfdc cac tai lieu ve viec tiep tuc
mua hang cua khach hang tai cac diem tieu thu;
* Cdng ty cd ky nang xay dtfng va khai thac kho dii lieu
khach hang;

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