Page 189 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuar quan ly Khach hang

Ngoai ra, rat nhieu khach hang thiidng mua tap trung
mot so san pham, chii khong mua thong qua ddn vi s<3 tai,
nhu vay se dem den cho ho nhieu cd hoi tra gia hdn, nhu vay
khien cho ben ban cang coi trong khach hang 16n hdn;

Hdn nUa, cung veil sti thay doi cang ngay cang phtic tap
cua san pham, trong to chtic cua ben mua se co nhieu cac bo
phan tham gia vao quyet sach mua ban, nhan vien kinh
doanh thong thtidng co the khong co quyen hoac kha nang
tien hang ban hang mot each co hieu qua.
Khi thiet ke phtidng an quan ly khach hang, doanh
nghiep co the phai doi dien v6i rat nhieu van de tiem an,
nhting van de nay thtidng bao gom: chon khach hang 16n nhu 1
the nao? quan ly ho nhti the nao? lam the nao de phat trien,
quan ly va danh gia giam doc khach hang? lam the nao de to
chtic va kien toan cd cau quan ly khach hang? bo phan quan
ly khach hang dia phtidng nen d vi tri nhti the nao trong to
chtic?
Tat ca nhting van de nay deu la nhting gi phtic tap trong
cong tac quan ly khach hang.

8. CO NHUNG TIEU CHUAN LUA CHON KHACH HANG LON NAO?
Co nhting tieu chuan sau day de cong ty ltia chon khach
hang 16n:
Sd ltidng tieu thu cua khach hang (dac biet la sd ltidng
tieu thu nhting san pham co ldi nhuan cao cho cong ty):
Tinh tap trung khi mua hang;
Yeu cau doi v6i mtic do phuc vu;

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