Page 170 - Nghệ Thuật Quản Lý Khách Hàng

ChiJong 3. To hgp khach hang

nhieu doanh nghiep phat trien theo hudng chie'n ltfdc quan ly
td hdp khach hang cua nhu cau khach hang dac dinh.

19. QUAN LY TO HOP KHACH HANG CO TAM QUAN TRONG NHU THE
NAO?

Mdi quan he khach hang gidng nhtf tai san tai chinh,
chdng ta cd the keo dai them mdt btfdc, cd the coi ta't ca cac
khach hang la td hdp tai san can quan ly cua doanh nghiep.
Dieu nay lam cho chdng ta cd the dtfa thu phap so sanh vao
thi trtfdng rdng ldn hdn, cung cd the de xem xet tinh hieu qua
cua chinh sach dung de xay dtfng gia tri doanh nghiep.
Quan ly td hdp khach hang lien quan de'n viec van dung
ngudn tai nguyen ADR de dat dtfdc san xuat toan dien cd
tinh kha nang cao hdn. Ne'u quan ly tai san tai chinh thi
thanh cdng ttfdng dd'i phai dtfa vao mtfc dd gia nhap thi
trtfdng cda ngtfdi quan ly td hdp khach hang de dinh.
Ndi ve lau ve dai, chi cd rat it ngtfdi quan ly tai chinh cd
the cd bieu hien vtfdt qua mtfc do thdng thtfdng cua thi
trtidng. Bdi viec xd ly va truyen ba thdng tin thi trtfdng tai
chinh rat cd hieu qua. Chi khi chiu rui ro ben ngoai mdi cd
the lam cho tai san dem lai ldi nhuan cao hdn, nhting ddng
thdi cung thudc vao mot gia thanh bien ddng tddng ddi cao,
cung vi the ma cd the cd tdn that ldn hdn.
Thi trtidng kien thtic khach hang thtfdng khdng cd hieu
qua bang thi trtfdng kien thtfc tai chinh, nhtfng lai cd the tao
ra va van dung kien thtfc khach hang tfu viet de xay dtfng tfu
the ve mat chie'n ltfdc.

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