Page 165 - Nghệ Thuật Quản Lý Khách Hàng

Hghe thuat quan ly hhaeh hang

nghiep, giau co, nhtf vay mdi co the trd thanh muc tieu uu
tien. Wachovia lay nhieu nhan td lam cd sd, phan chia nhiing
khach hang ca biet thanh nhdm cd chung gia tri tiem tang,
dd chinh la dat dtfdc ket qua kiem chtfng thdng qua thd hinh
mau vdn cd.
Ngan hang Wachovia dat muc tieu vao ldi nhuan tiem
tang cua khach hang, trong khi dd so it cac ngan hang lai lay
ldi nhuan hoac tinh trang kinh te cua khach hang hien co
lam tieu chuan, each lam nay rat quan trong trong viec khac
phuc nhtfng van de tdn tai chung cua cac ngan hang.

18. LAM THE NAO DE' TlM HIEU GIA TRj TUDNG LAI CUA MOI QUAN
H| KHACH HANG?
Trtfdc day hau nhtf tat ca moi ngtfdi khi mdi di lam deu
md tai khoan sec, bdi vi day la stf bat dau md'i quan he vdi
ngan hang. Tuy nhien, neu ddi khach hang giau len rd ret
hoac chap nhan dich vu tai chinh cd tinh lau dai, ngan hang
mdi bit dau dau ttf phat trien md'i quan he vdi khach hang
thi rat cd kha nang se thay ring khach hang da ap dung
phtfdng phap quan ly tai chinh qua cac hang budn ban ho&c
qua tai khoan nghi htfu ca nhan de lap tai khoan quan ly tai
chinh cua rieng minh. Do dd van de tiep theo la lam the nao
de coi tin ttfc hien cd la danh gia cd ban, de tim hieu gia tri
ttfdng lai cua md'i quan he khach hang.
Wachovia trtfdc mat tuy cdn each muc tieu ly ttfdng mot
khoang each nhtfng da bit diu phat trien phan tich chu ky
sinh menh khach hang, tao ra kien thtfc khach hang mang
tinh dtf doan. Sd dung nhtfng phan tich hay, ngan hang co
the chinh hdp chat che hdn nd ltfc tren stf phat triln khach

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