Page 14 - Nghệ Thuật Quản Lý Khách Hàng

Chu'on.fl 1. Moi quan he v6i khach hanfi

niem kinh doanh cua cac doanh nhan. Dan hudng thi tritdng
nham dung vao chu trUdng lay khach hang, canh tranh, td
chUc noi bo lam noi dung chinh, moi viec tren deu lay nhu
cau, mong muon cua khach hang lam cd sd, them vao do la stf
suy ngam ve tinh hinh canh tranh va viec din dat thu'c hien
mot each co hieu qua sach ltfdc phdi hdp gitfa cac bo phan,
ma khong phai la lay dieu nay lam sach ltfdc thi trUdng. Dan
hudng kinh doanh dtfa tren mo'i quan he lai lay nhu cau va
mong muon cua khach hang lam cd sd, nhtfng dong thdi liic
nao ciing phai tam niem ring duy tri moi quan he tdt dep vdi
khach hang, thuc day viec hoach dinh va thtfc thi sach ltfdc
to hdp cac nhan to' thi trUdng. Bieu do dudi day the hien dan
hudng khach hang, dan hudng kinh doanh dtfa tren mo'i
quan he va moi trUdng ben ngoai doanh nghiep co anh htfclng
nhu the nao tdi td hdp 4 nhan to' thi trUdng. Trong bilu do
vin lay khach hang lam trung tam, dieu nay vtfa bieu thi
din hudng mdi quan he khong nhiing khong tach rdi khach
hang ma lai la stf phat trien them mot btfdc cua moi quan he
vdi khach hang. Khach hang va viec kinh doanh dtfa tren
moi quan he la 2 bo phin ttfdng ho li n nhau, vi vliy din
htfdng khach hang thi trtfdng va din htfdng kinh doanh dtfa
tren mdi quan h$ la 2 trong 1, khong the tach rieng ra.
Trong vong tron thtf 2 ben trong, din htfdng mdi quan he
co diu mui ten chi htfdng td hdp 4 nhan td thi trtfdng trong
vong tron thtf 3. Dieu nay the hi&n ring viec hoach dinh va
thtfc thi noi dung td hdp cac nhan td thi trtfdng phai lay mo'i
quan he lam diem dong quy.
Nhtf v&y, san pha'm cd thi dtfdc dat dung mdi quan h§
tao ra san pha'm quan he, vi du cung ca'p cac san phim va
dich vu ma chi co hoi vien mdi co the mua hay dtfdc htfdng.

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