Page 11 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhaeh hang

Tren thu'c te, kinh doanh dtfa tren moi quan he chinh la
cac hoat dong nhan biet, xay dtfng va duy tri, ciing co moi
quan he gitfa doanh nghiep vdi khach hang va vi nhtfng
ngtfdi mang lai ldi ich co lien quan khac.
Thtfc chat cua viec kinh doanh dtfa tren moi quan he la
moi quan he phi mua ban dtfdc xay dtfng tren cd sd cua moi
quan he mua ban, nham dam bao cho quan he mua ban co
the tiep tuc khong ngtfng dtfdc xac lap va nay sinh.
Nhiing con co mpt so chi tiet van chua dtfdc lam ro, vi du:
Thtf nha't, moi quan he cua kinh doanh dtfa tren moi
quan he dien ra sau khi giao dich hay trtfdc khi giao dich.

Trong dinh nghia dtfa ra ttf "xay dtfng", nhtfng trat tii
trtfdc sau lai khong ro rang. Diem nay dtfdc dtfa ra la vi van
hoa Dong Tay thtfdng co each nhin khac nhau doi vdi viec
xay dtfng moi quan he. NgUdi phtfdng Tay da so thtfdng tien
hanh lam an trtfdc roi sau do mdi xay dtfng cac moi quan he
tU viec kinh doanh do, "kinh doanh" noi den d day chinh la
chi "giao dich". NgUdi phUdng Dong thi ngUdc lai, thUdng la
ket ban trtfdc roi sau do mdi kinh doanh. Trong dinh nghia,
"ket ban trtfdc" la xay dtfng moi quan he, khi do giao dich
van chua dien ra, nhu vay thi co dUdc xem la kinh doanh diia
tren moi quan he hay khong? Gia du neu ctf coi la nhtf vay
thi hinh thtfc nao co hieu qua va hdp ly hdn?
ThU hai, dinh nghia van nham vao cac hoat dong xay
dtfng, phat trien va duy tri moi quan he, vi vay van chtfa
vtfdt khoi cai khung ma d do moi quan he dtfdc coi la sach
hide.
Khong the chi khi nao muon dat dUdc muc dich nao do
mdi bat dau xay dUng moi quan he, bdi vi cac moi quan he

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