Page 118 - Nghệ Thuật Quản Lý Khách Hàng

ChJOng 2. Lien ket khach hang

eta phat trien den miic co thi cung cap cho khach hang
phUdng an giai quyet chung.

* Kha nang chuyen mon ban mudn thi hien trong chudi
gia tri cua khach hang, phai chang cung thich hpp dung
trong cac phiiPng dien khac?

* Vdi ky thuat va kha nang chuyen mdn hien cd, cd the
ap dung bao nhieu kha nang chuyen mdn trong chudi gia tri
cua khach hang? Nhiing ky thuat hoac kha nang chuyen mdn
khdng the hoac thieu nay phai chang cd the gianh diipc mpt
each hpp ly (gidng nhu vi du ve cdng ty trUpt tuyet cua My)?
Hoac can hinh thai doanh nghiep khac nhau (nhu vi du ve
cdng ty gay gidng tien phong)?

* Ldi danh gia cua khach hang ve kha nang chuyen mdn
cua ban nhu the nao? Dieu nay can xet tren hai phUPng dien:

Theo nghia hep, chinh la nhiing yeu td lien quan trtfc
tiep de'n san pham, cdn theo nghia rdng thi dd la cac hoat
ddng trong chudi gia tri. Tu tudng ung hp thUPng hieu cua
san pham hien cd tren thi trUdng phai chang la rat manh?
* So sanh vdi kha nang chuyen mdn cua chinh ban, dd'i
thu canh tranh cua ban va kha nang chuyen mdn cd trong
cac nha may cung cap sii phuc vu khac trong chudi gia tri
nay la nhu the nao?

* Lien minh chie'n lupc phat trien vdi cac nha may cung
cap stf phuc vu khac trong chudi gia tri nay cd the thiic hien
hay khdng? Stf td° hdp nay cd du stfc thu hut khach hang
khdng?

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