Page 113 - Nghệ Thuật Quản Lý Khách Hàng

Rghe thuat quan ly hhach hang

* Trong ltfdng hang cua ban, phai chang co bat ctf san
pham nao la khach hang muc tieu thinh thoang mdi co thi
mua? Ma nhtfng san pham nay co phai phan ldn deu do
khach hang phi muc tieu mua? Neu giam bdt san ltfdng cua
nhtfng san pham nay ttf ltfdng hang, cd the mang den anh
htfdng nhtf the nao?
* Ban cd kha nang quyet dinh ty le mua sam cua khach
hang muc tieu cd gia tri cao? So sanh vdi hanh vi mua sirn
cua khach hang phi muc tieu cd gia tri khdng cao, cd die'm
khac biet gi?
* Hanh vi mua sam cua khach hang muc tieu cd dac biet
nham vao nhdm san pham nao do? Cd bao nhieu gia tri tong
the cua khach hang muc tieu den ttf viec mua nhdm san
pham dac biet nay?
* Phtfdng thtfc giad dich thtfdng xuyen cua khach hang
muc tieu va khach hang phi muc tieu phai chang cd stf khac
biet ro ret?
* Trong doanh nghiep cua ban cd bao nhieu stf cd gang
lien quan den viec phat trien san pham va stf ung hd hau can,
la san pham htfdng den sd thich cua khach hang muc tieu?
* Trong dinh vi gia tri cua ban, ban nam viing bao nhieu
ndi dung thdng tin? Kien thtfc ban cd lai cd bao nhieu diidc
truyen den cho khach hang cua ban?

26. DANH GIA TAT CA KHOAN CHI TRONG CHUOI GIA TRj CUA
KHACH HANG NHU* THE NAO?
Neu ban nam vtfng mtfc tieu hao trong chudi gia tri cua
khach hang cua ban, thi khdng the quyet dinh htfu hieu

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