Page 110 - Nghệ Thuật Quản Lý Khách Hàng

Chitons 2. Lien ket khach hanfl

khong? Doi thu canh tranh co dat tieu diem vao khach hang
co hieing giao dich, tan so' giao dich ttfdng doi cao, hoac mang
tinh hen tuc trong thdi gian dai khdng?

23. SUY NGHI VE SU PHAT TRIEN TAI NGUYEN VA GIA TRI CUA
KHACH HANG NHU THE NAO?
Tru' khi nam bat ro ldi ich tiem tang cd the mang lai
thdng qua sii cd gang tao diing td hdp khach hang, neu khdng
ban khdng the van dung triet de ngudn tai nguyen, de gianh
lay thu lao ldn nhat nhti mong mud'n. dng dung hdu hieu tai
nguyen cua doanh nghiep trong qua trinh phat trien cda td
hdp khach hang, bao gdm nhan thdc mang tinh htidng dng
hoac khdng htidng dng cua khach hang, chinh la tim hieu
xem khach hang cd khuynh hudng mud'n thie't lap quan he
vdi ban hay khdng.
Ngoai ra, trddc khi thiet lap quan he khach hang nhieu
hdn va kien cd' hdn, ban phai thad tdng va khdng che gia tri
kinh te cd trong qua trinh gianh lay khach hang, phat trien
va gan bd gia thanh.
Gida viec danh gia sd cd gang thie't lap td hdp khach
hang va ldi ich tiem tang phai chang cd tinh nhat tri, ban
phai can nhac den nhdng van de dddi day:

* Doanh nghiep tham gia vao khau phan phdi ngudn tai
nguyen de thiet lap td hdp doanh nghiep, phai chang gia tri
cua md'i quan he khach hang phu hdp vdi stf hiidng dng cua
khach hang? Ban cd the diia sd phan phdi ve tai nguyen td
mdt khach hang cap nao dd, chuyen den mot khach hang cap
khac, nen thu diidc hieu ich cao hdn hay khdng?
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