Page 71 - Nghệ Thuật Quản Lý Khách Hàng

Rghe rhuat quan ly Khach hang

Bdng 2-1: Cong cu phuc vu tren mang tU vdn
thuang mai dien tii cua IBM

Ldi ich cua IBM Ldi ich cua khach hang
Tien hanh ddi thoai lien tuc
vdi khach hang tren mang
Lap phtfdng an giai quyet p phtfdng an giai quyet
La ttf van thtfdng mai dien td.
phu hdp v6i nhu cau cua u hdp v6i nhu cau cua
ph
mang khach hang. g khach hang.
man Thie't lap he thong kho sd
lieu nham vao khach hang
ly ttfdng.
Cung cap kha nang danh Cung cap mdt phtfdng phap
gia stf phat trien tren mang thtfc te cd the xd ly khoi
cua khach hang. ltfdng ldn van dd cd lien
quan den mang khach
hang.

Khuye'n khich khach hang Cung cap cho khach hang
danh gia xem minh co hieu phtfdng an giai quyet, md ra
suat ve thtf lao diu ttf nha't mot con dtfdng mdi ve linh
dinh qua viec dau ttf tren vtfc thtfdng mai dien td.
mang hay khong.

Hdn nda, gianh lai ldi ich chung ve viec trao ddi thong
tin cho hai ben (nhtf bang tren). Sau khi truy cap vao trang
chu va mdt chudi van de tra ldi mdi cua IBM, khach hang co
the lap ttfc gianh dtfdc ldi nhan xet cua IBM ve viec thiet lap
trang web rieng nhtf the nao, trong dd cd the chia thanh 3 mo
thtfc khac nhau ve giai doan:
7n