Page 59 - Nghệ Thuật Quản Lý Khách Hàng

Rghg thuat quan ly khach hang

Trong thdi ky dau tien cua chu ky ton tai cua mdi quan
he, ky thuat lien ket khach hang co the giup ben mua va ben
ban giam bdt thdi gian va chi phi cho viec tim kiem lan nhau,
tao ra mpt dtfdng thong lien ket giiia hai ben mua va ban,
dam bao cho stf an khdp giiia nhu cau cua ben mua va nang
liic san xuat cua ben ban. Ky thuat lien ket khach hang co
the vi the ma diidc van dung vao viec dinh vi gia tri, giiip
hinh thanh nen moi quan he ve quy each san pham, san xua't
che tao gitfa hai ben mua va ban.
Mpt khi ben mua ttf khach hang tiem nang trd thanh
khach hang mua san pham thiic sii, ky thuat lien ket khach
hang co the diing nhii nhu cau mang tinh lau dai cua khach
hang ve thdng tin cd lien quan den san pham va dich vu hau
mai.

2. QUAN TAM DEN KHACH HANG NHU THE NAO?
Nhiing ky thuat giiip doanh nghiep quan ly ca chinh the
md'i quan he vdi khach hang diidc gpi la "He thdng cham soc
khach hang", nhiing ky thuat nay cd kha nang tiem tang ve
viec thay ddi mdi quan he giiia hai ben mua va ban.
Chiing ta dang sdng trong mdt thdi dai mdi, thdi dai bien
khau hieu "cham sdc khach hang" thanh nhiing hanh ddng
thiic te. Ma nhiing hanh ddng thiic te phai diidc bieu hien 3
viec xay diing cd sd ket hdp vdi da dang hoa he thd'ng va
nhiing kho sd lieu lien quan tdi quan ly khach hang, ky thuat
lien ket khach hang da td thanh.
Thdng qua nhiing phiidng phap nay, nhiing nhan vien d
tuyen dau tien cua deanh nghiep dtfdc cung cap, trang bi

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