Page 56 - Nghệ Thuật Quản Lý Khách Hàng
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Chuong 1. Moi quan he vOi khach hang
Tai sao nhu'ng Doi vdi nhiing khach
khach hang nay hang nay, chiing ta co the
khong the mang ap dung bien phap nao de
lai loi nhuan? tao ra loi nhuan cao hon?
Lieu chiing ta Day la thuoc ve nhiing
co the thay doi khach hang nao? Chiing
hanh vi mua ta phai duy tri mo'i quan
hang he nay the nao, hoac lam
cua khach hang the nao de thu hut nhieu
hoac la thay doi khach hang dang nay
ket cau an?
gia thanh?
Sai so'tieu chuan
so binh quan
Hinh 1-9: Gid tri khach hang
Trong ta't ca cac thd'ng ke phan loai, nhan to' chu yeu
nhat la so' trung binh va bien sd. Xet ve mat dinh nghia, mdi
quan he vdi khach hang nao do con co gia tri hdn so' trung
binh. Bien sd la cong cu kiem tra cua su" phan bo' gia tri, ddng
thdi no cung la kien thdc ve khach hang phu them ma doanh
nghiep thu dtfdc hoac la chi din tiem tang ttf cac khach hang
vdi nhdng phtfdng thtfc lien ket khac nhau. Muc tieu quan ly
td hdp khach hang mang tinh chien ltfdc la tang them so'
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