Page 327 - Nghệ Thuật Quản Lý Khách Hàng
P. 327

Rghg thuat quan ly hhaeh hang
               Co cai tii hien tritdng (khdi ngudn cua thdng tin);
               Cd cai la tii td chiic, nhan vat ttidng quan;

               Cung cd the la tti phUdng tien truyen thdng ( vi du mpt
           sd' phtidng tien truyen thdng se truyen tai nhiing thdng tin
           cua phtidng tien truyen thdng khac);
               Dia diem hien trtidng, nhan vat, ban than phtidng tien
           truyen thdng, ban than doanh nghiep, td chtic lien quan,
           nhan vat, do tinh hinh phat trien len mdt nac mdi, deu cd the
           trd thanh ngudn lan rdng thdng tin.
               Ngoai ra, long hieu ky cua moi ngtidi can dtidc dap ting
           gap, ma nguyen nhan lai lai n&m trong dieu tra, cd mot
           ltidng ldn thdng tin'chan khdng" do phtidng tien truyen
           thdng, cdng chting them that vao.
               4. Thdi ky suy yeu, bien mdt cua nhiing nguy cti
               Dac trting cua giai doan nay la:
               Thdng qua sti phat trien ctia tinh hinh, xti ly sti viec,
           dieu tra nguyen nhan, sti viec da cd ket qua, moi viec da dau
           vao day, sti quan tam chii y cua cdng chung, mdi gidi dan dan
           suy yeu, bien mat.
               Tti gdc dd lan rdng ma ndi, thdng tin "chan khdng" da bi
           them that, hting thti quan tam chti y cua moi ngtidi da giam
           xudng va bien mat, hoac chuyen hting thti sang va'n de khac,
           stic chti y cua nd cung chuyen dich.


           3. DE PHONG NGUY CU NHU THE NAO?
               Nguyen nhan nay sinh nguy cd rat da dang, ddng thdi cd
           tinh nglu nhien, cd the vdo mdt ngay nao dd do mot viec nao

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