Page 327 - Nghệ Thuật Quản Lý Khách Hàng
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Rghg thuat quan ly hhaeh hang
Co cai tii hien tritdng (khdi ngudn cua thdng tin);
Cd cai la tii td chiic, nhan vat ttidng quan;
Cung cd the la tti phUdng tien truyen thdng ( vi du mpt
sd' phtidng tien truyen thdng se truyen tai nhiing thdng tin
cua phtidng tien truyen thdng khac);
Dia diem hien trtidng, nhan vat, ban than phtidng tien
truyen thdng, ban than doanh nghiep, td chtic lien quan,
nhan vat, do tinh hinh phat trien len mdt nac mdi, deu cd the
trd thanh ngudn lan rdng thdng tin.
Ngoai ra, long hieu ky cua moi ngtidi can dtidc dap ting
gap, ma nguyen nhan lai lai n&m trong dieu tra, cd mot
ltidng ldn thdng tin'chan khdng" do phtidng tien truyen
thdng, cdng chting them that vao.
4. Thdi ky suy yeu, bien mdt cua nhiing nguy cti
Dac trting cua giai doan nay la:
Thdng qua sti phat trien ctia tinh hinh, xti ly sti viec,
dieu tra nguyen nhan, sti viec da cd ket qua, moi viec da dau
vao day, sti quan tam chii y cua cdng chung, mdi gidi dan dan
suy yeu, bien mat.
Tti gdc dd lan rdng ma ndi, thdng tin "chan khdng" da bi
them that, hting thti quan tam chti y cua moi ngtidi da giam
xudng va bien mat, hoac chuyen hting thti sang va'n de khac,
stic chti y cua nd cung chuyen dich.
3. DE PHONG NGUY CU NHU THE NAO?
Nguyen nhan nay sinh nguy cd rat da dang, ddng thdi cd
tinh nglu nhien, cd the vdo mdt ngay nao dd do mot viec nao
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