Page 148 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 3. To hgp khach hang

Cong ty Haley khong can bo ra kinh phi quang cao Ldn
de tieu thu san phdm ton kho cua ho, diem nay da noi len
rang chi khi nim bat dtfdc chinh xac thi trUdng, dong thdi co
hinh ttfdng ddanh nghiep va thi trudng chinh xac thi mdi co
the dng dung phtfdng htfdng kinh doanh "san pham tot ttf
khic se thu htft dtfdc khach hang" vao stf nghiep kinh doanh.

7. TINH HUONG NAO THICH HUP VUI VIEC DUNG TANG THU DOAN
THE DE QUAN LY TO HUP KHACH HANG?

Khi gia tri quan he khach hang va nhu cau cda khach
hang co stf khac biet tren thtfc te thi nhdng doanh nghiep
dtfa vao tang thd doan the de quan ly td hdp khach hang co
the xuyen qua tap the khach hang dac dinh, tao ra nhieu ldi
nhuan hdn.
Hdn nda khi gia tri quan he cua met khach hang ca biet
khong du de ganh vac cho quan ly quan he ca biet hoa, thi
viec dtfa vao tang thd doan the de quan ly td hdp khach hang
kha hap din d hai tinh huong sau:
* Sd khac biet cua gia tri quan he khach hang rat ro ret.
Dieu nay lam cho viec ddu td cho viec tim hieu ro stf khac
biet trong do tham chi la tim hieu dinh vi gia tri phat trien
dtfa vao stf khac biet nay, deu rat xtfng dang.
* Stf khac biet cua nhu cdu khach hang hoac vi tri san
pham cung rat ro rang. Dieu nay co the cdn stf dinh vi gia tri
khac nhau hoac tiep xuc vdi nhdng tap the khach hang khac
nhau.
Trong tinh hudng nay, viec cd thai do dd'i xd nhtf nhau
vdi ta't ca moi khach hang cd the thuc day td hdp khach hang
hoat ddng mot each hoan thien.
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