Page 150 - Nghệ Thuật Quản Lý Khách Hàng

Chifong 3. To hgp khach hang

Cung nhtf vay cong ty taxi dat trong diem la nhiing
khach hang d san bay, cung la hi sinh mot so it khach hang
co gia tri, sii dung phtfdng phap lay so' ltfdng bu gia.

9. LAM THE NAO DE DUNG TANG CAP HOA THI TRUUNG DE QUAN
LY TO HOP KHACH HANG?
Ting cap hoa thi trtfdng khong gidng vdi ly luan khu vtfc
thi trtfdng truyen thd'ng, nd dtfa vao tieu chuan phi kinh te
de phan chia khach hang. Ting cap hoa cd the dtfdc hdp
thanh ttf kien thtfc dac trtfng khach hang khac, tuy nhien
dac trtfng phan dinh tang ldp khach hang la nhan to quyet
dinh ban than phtfdng dien kinh te.
Khi trong to' hdp khach hang bao gdm nhieu tap the
khach hang cd nhu cau va gia tri kinh te khac nhau ro ret,
ma phai dtfa vao cac hinh thtfc quan he khac nhau de phuc
vu nhu'ng khac hang nay mdi cd the kie'm dtfdc ldi nhuan ldn
nha't, thi chie'n ltfdc ting cap hoa khach hang mdi cd the hoat
dong td't nha't.
Ngoai ra, cung cd the sd dung mdt sd' ngudn vd'n va
phiidng thtfc lien ket thdng thtfdng nhtf hinh ttfdng thtfdng
hieu de dd'i dai vdi ta't ca cac khach hang trong cac tap the
khach hang khac nhau. Dieu nay cung gidng nhtf md hinh
cac quy khac nhau, bao ham nhieu quy cd dac trtfng rui ro va
thu lao khac nhau, tang cap hoa cung thiidng phan thanh
nhdng ngtfdi quan ly td hdp khach hang khac nhau thee mdi
md hinh quan he khac nhau.

10. LAM THE NAO DE DUNG HINH THUC BAN LE DE QUAN LY MO
HINH TO HUP KHACH HANG?
Cdng ty Stc^oone la mdt hang budn ldn ve dd dung van
phdng, vay chung ta hay xem xem ho lam the nao de y thdc
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