Page 33 - Nghệ Thuật Quản Lý Khách Hàng
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Rghg rhuat quan ly khach hang
* Khong ngitng dau tu cho viec phat trien va duy tri
khach hang, cho den tan khi nao ldi nhuan tang them tit sU
thay doi ve so' ltfdng giao dich va gia tri khach hang tang
them nhd tinh lien tuc cua giao dich ttfdng dtfdng v6i chi phi
cua viec gianh dtfdc nhtfng khach hang nay m6i thoi.
* Chi can cac nhan td khac khong gay nen hieu dng triet
tieu li n nhau, thi bat ctf stf tang them nao ve sd ltfdng giao
dich, ldi nhuan hoac tinh lien tuc cua giao dich deu giup lam
tang them gia tri khach hang.
Mo hinh gia tri tinh cua khach hang giup chung ta co
the phan biet dtfdc mo'i quan he v6i khach hang co gia tri,
hieu va ltfa chon dtfdc cac bien phap thay the co the giup
tang them gia tri mdi quan he nay, ddng thdi cung co the
tranh dtfdc viec nhan dinh qua ddn gian ve cac nhan td quyet
dinh mo'i quan he v6i khach hang co gia tri nha't. Ro rang la
mdi quan he v6i khach hang chi co gia tri khi gia tri ltfu
ltfdng tien mat tinh thu dtfdc 16n hdn chi phi cho viec cho viec
gianh dtfdc, phat trien va duy tri khach hang.
Ngoai quan diem nay, gia tri mdi quan he v6i khach
hang co the tang cao theo stf tang cao ve ldi nhuan va so
ltfdng giao dich, va stf keo dai cua tinh lien tuc cua cac giao
dich, chi can bat ctf dai ltfdng bien ddi nao cung khong chiu
anh htfdng cua cac dai ltfdng bien ddi khac rdi gay ra hieu
tfng triet tieu lan nhau.
10. DAU TUCHO GIA TRI CUA MOI QUAN HE VUI KHACH HANG LlfU
COTHUDUUCLOI Gi KHONG?
Bdi vi ldi nhuan va so' ltfdng giao dich, vatinh lien tuc
cua cac giao dich deu dtfdc the hien trong cung mot nhan to'
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