Page 182 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 4. Quan ly khach hang Ion
1. tfu tien dam bao day du nguon hang cho khach hang
16n
Ltidng tieu thu hang cua khach hang 16n ttidng ddi nhieu,
ilu tien dap ting ddy du so' ltidng mua hang va nhu cdu toan
dien cua khach hang la mot nhiem vu quan trong hang dau
cua bo phan quan ly khach hang ldn. Dac biet la nhiing san
pham con ton dong, het mua thi bo phan quan ly khach hang
ldn phai tim hieu va giai quye't tinh trang ban hang va tdn
kho cua khach hang ldn mdt each kip thdi, kip thdi tien hang
thtidng thao vdi khach hang ve ltidng hang can thie't tieu thu
trong mua, xu the phat trien cua thi trtidng va tinh trtidc
tinh trang dong hang, trtidc khi vao mua phai dieu chinh cac
bd phan nhti san xua't va van chuyen, dam bao nhu cdu du
hang cho khach khi vao thdi vu chinh, tranh xua't hien tinh
trang gian doan hang ban, lam che khach hang khdng hai
long.
2. Dieu ddng ta't ca cac nhan td'cd lien quan den tieu thu
cho cac khach hang ldn.
Bao gdm ca nhan vien kinh doanh va nhan vien
marketing, nang cao kha nang tieu thu cua khach hang ldn.
Rat nhieu nhan vien kinh doanh deu bi mdc phai mot sai
lam la:
Chi cdn xd ly tdt quan he cua lanh dao cao cap vdi khach
hang ldn cd nghia la da xd ly tdt quan he vdi khach hang, va
nhti vay san pham se dl dang tieu thu ma lai khdng de y de'n
cdng viec dao tao, quan ly nhan vien kinh doanh, nhan vien
nghiep vu. Lanh dao cdng ty ndm dtidc quyen ldi nhap hang,
tra tien cho san pham, giai quye't td't quan he vdi ho ta't
nhien la rat quan trong, nhting san pham cd de'n dtidc tay

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