Page 48 - Nghệ Thuật Quản Lý Khách Hàng

Chuong 1. Moi quan he voi khach hang

theo dudi", nen cung vi the ho co nhieu quyen ldi giao thiep
hdn. Vi the, neu cong ty muon nam chac va gianh diidc
nhiing khach hang nay thi phai gianh cho ho nhieu nguon
cung cap rieng biet hdn.
Cac khach hang co gia tri d mdc trung dang thtfdng
chiem phan 16n, ma chi can ap dung nhdng sach ltfdc thich
hdp vdi mdc chi phi khong cao thi da co the gianh dtfdc
nhdng khach hang nay. Phdi hdp viec phan phdi gia tri
khach hang va ap dung sach ltfdc de gianh dtfdc khach hang
thi cd the chiem dtfdc tfu the canh tranh.

16. CAN CI/THEO GlA TRI KHACH HANG DE TIEN HANH CAC HANH
DONG THUC TE NHU* THE NAO?
Chung ta hay xem trung tam rda xe Badabo chinh hdp
ta't ca cac mat tren chudi gia tri nhtf the nao.

Cac cdng ty rda xe truyen thd'ng theo dudi md hinh dan
htfdng san pham cd ban, gia ca cung tuan thu nghiem ngat
theo tieu chuan cd ban cua thi trtfdng, chi cd rat it hoac la
can ban khdng cd bat cd cdng ty nao thtfc hien viec cung chiu
rui ro dtfa theo bieu hien cua khach hang, ma phtfdng thtfc
tien hanh dtfa tren cd sd chu trong vai trd cua nhtfng ngtfdi
quan ly san pham trdng viec khdng che gia thanh.

Badabo - mdt doanh nghiep lien ket trong ddng ho, dtfa
vao nhtfng hieu biet cua ho ddi vdi kien thtfc ve gia tri khach
hang, ho da xay dtfng nen td hdp khach hang cd gia tri, md
rdng pham vi dinh vi gia tri va cung cap cho khach hang md
hinh chia thtf lao dtfa theo cac bieu hien, va ho da dat dtfdc
thanh qua to ldn.
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