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have begun to wonder vvhethcr they games keep creeping, or sometimes
are actually getting value for money leaping, up.
when they splash out on the next
3.
piece of electronic wizardry. The
theory is that competition in the To find out why that might be, I
market forces prices down and we all visited Softplay, the games software
beneílt from cheaper and better manufacturer responsible for such
goods. But does it work? hits as Unknoiun Lands and
Earthstalker. On arrival, I was led
1.
into their laboratory by Matt
I spoke to Vivian Parris of the Koenig, games developer. Although
consumer group Buỵiuatch about one they call it the laboratory, the room
area of concern: video games. of people testing games, shouting
Buyiuatch carried out an extensive their high scores to each other
survey over the last six months into across pizza boxes and drinks cans
popular games consoles and the couldn’t be further from the image
games that run on them. The results of scientists in white coats. “This is
might shock anyone without any where it all happens,” comments
previous experience of this sector of Matt. “One of the reasons for our
the market. “Basically, teenagers success is that we are all just
and other game players are being ordinary gamers at heart.”
ripped off,” says Vivian. “The prices
4.
of the consoles themselves are
coining down, but the games are We moved into M att’s office where I
becoming more and more expensive, grilled him about the prices of
and there doesn’t seem to be any games. “Look,” he said. “A huge
cleair reason for it.” amount of research and development
goes into today’s games. You can’t
2.
just create a character and expect
Vivian explains that in computing people to be happy collecting keys or
there is something called Moore’s whatever. You have to give them
law. Gordon Moore was a Computer stunning graphics, stereo surround
engineer in the 60s and 70s and he sound, the whole works. And that
noticed that Computer chips double costs.” I’m not completely convinced.
in power roughly every eighteen We look at a few recent titles and
months. That should mean that compare the prices. “To be honest,
faster and more powerful computers we don’t set the prices. That’s up to
become easier and cheaper to make. the individual shop at the end of the
Over the last thirty years of the day. All these games are very
Computer industry that has popular, and if you want something
happened, and a shopper today can badly enough, you’ll save up your
afford technology undreamt of cven allowance and go out and buy it. It’s
ten years ago. Yet the prices of as simple as that.’

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