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of a problem. With over 400 brands of shampoo on the market, how does the
consumer (7) ______ hold of the information necessary to choose betvveen
them?
For some people the solution is to huy only well-known brands, whilst
others are happy to be (8) ______ hy advertising. There is evidence, (9)
______, that for some people the (1 0 )_______of choice available to them in
Britain’s consumer society is actually a (11) ______ of anxiety and stress.
One man interviewed hy the researchers admitted that he had (1 2 )______to
huy his girlfriend a mobile phone for her birthday, but was so (1 3 )______ hy
the number of diíTerent types on oíĩer in the shop that he (1 4 )______ up and
decided to huy her a (15)______ of flowers instead!

1. A. deep B. long c. wide D. tall
2 A. beneíít B. favour c. proíĩt D. value
3. A. considering B. hoping c. planning D. thinking
4. A. styles B. models c. patterns D. lahels
5. A. makes B .lets c. allows D. leaves
6. A. report B. represent c. review D.respect
7. A. take B. come c. have D. get
8. A. persuaded B. suggested c. proposed D. recommend
9. A. thereíore B. moreover c. however D. whether
10. A. amount B. height c. total D. rank
11. A. spring B. reason c. motive D. source
12. A. looked for B. set out c. made up D. go ne after
13. A. coníused B. complicated c. disorganised D. misunderstood
14. A. hung B. held c. gave D. kept
15. A. heap B. handful c. bundle D.bunch

22. M EN AND SH O PPING
Normally, a crèche is where children are looked aíter while their parents
work, but recently a shopping centre opened a “crèche” which (1) ______
men to play Computer games while their partners go shopping. The aim is to
(2) ______men to feel that shopping is fun. You only have to (3) _______at
men’s faces in a shopping centre in the UK to realise that they find shopping
less (4 )______ than women. Whether they are well off or (5 )_______up, the
eíĩect is the same: they are so anxious before they go shopping that their
stress levels increase to a truly (6 )______extent, comparable to those felt hy
(7 )______fighter pilots or riot police. According to one psychologist, women
are much more (8) in the shops and men get so impatient because
men are less used to shopping than women. She adds that, quite (9 )______ ,
over the years, women have developed a laid-back (10) ______ to shopping,
but that m en’s negative íeelings (1 1 )______when they 6ire bu3ãng things for
people other than themselves. It’s understandable, then, that women (12)

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