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c. This probably won’í happcn for another fifty years or so, though.
D. That will make them both safcr and cheaper.
E. That can be very annoying, can’t it?
F. Now they’re evcryvvhere and most peoplc couldn’t livc without them.
G. It worked perfecily.
H. I think we will, but we won’t rely nearly so much on cash and credit
cards as we do now.
I. There are projects we’ro vvorking on now thai are going to havo a radical
offcct on all aspccts of our life, from hcalth to travel to the mcdia.
19
Y o u a r e g o in g t o r e a d a n e v v s p a p e r a r t ic le a b o u t a d v e r t is ìn g . C h o o s e fr o m t h e
lis t A - H t h e s e n t e n c e w h ic h b e s t s u m m a r is e s e a c h p a r t C l —6) o f t h e a r t ic le .
T h e r e is o n e e x t r a s e n t e n c e v v h ich y o u d o n o t n e e d t o u s e . T h e r e is a n
e x a m p le a t t h e b e g in n in g (0).
I WANT THE ONE I SAW ON TV
L iz H o llis in v e s t ig a t e s t h e w a y s t h a t c h ild r e n a r e b e in g t a r g e t e d a s
c o n s u m e r s .
A. Children are not completely intluenced by the ads they see.
B. Advertisers have to understand how parents and children think.
c. Advertising may give children negative ideas about their parents,
D. Children are aíTected by marketing at a very young age.
E. Vievvers often complain about advertising targeted at children.
F. The increase in advertising targeted at children is due to their increased
vvealth.
G. New technology creates new opportunities for advertising aimed at
children.
H. My daughter has been intluenced by the advertising she has seen.
0.......H .....
Wc are shopping for T-shirts. My three-year-old has vcry firm ideas about
what she wants. “Is that one a lìarbie T-shirt?” Thankfully, it is. “I want
this one, Mummy.” I pay the extra few pounds for the lìarbie logo hocause I
know it is an object of such desire among her peers that she will actually
wear it. Somevvhcrc, a marketing tcam is congratulating itseir on an ad that
hit the target.
1....................
Charlotte is a potcntial consumcr in a pre-school markct worth around
£4.3 billion a ycar in the UK. (yhildrcn of all agcs are legitimate targets. The
combined annual pocket money income of childrcn in the UK is £2.3 billion a
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