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c.  This probably won’í happcn for another fifty years or so, though.
     D.  That will make them both safcr and cheaper.
     E.  That can be very annoying, can’t it?
     F.  Now they’re evcryvvhere and most peoplc couldn’t livc without them.
     G.  It worked perfecily.
     H.  I  think  we  will,  but  we  won’t  rely  nearly  so  much  on  cash  and  credit
         cards as we do now.
     I.  There are projects we’ro vvorking on now thai are going to havo a radical
         offcct on all aspccts of our life, from hcalth to travel to the mcdia.

     19

     Y o u   a r e   g o in g   t o   r e a d   a  n e v v s p a p e r  a r t ic le   a b o u t   a d v e r t is ìn g .  C h o o s e   fr o m   t h e
     lis t  A - H   t h e   s e n t e n c e   w h ic h   b e s t   s u m m a r is e s   e a c h   p a r t   C l —6)  o f   t h e   a r t ic le .
     T h e r e   is   o n e   e x t r a   s e n t e n c e   v v h ich   y o u   d o   n o t   n e e d   t o   u s e .  T h e r e   is   a n
     e x a m p le   a t  t h e   b e g in n in g   (0).
                      I WANT THE ONE I SAW ON TV

     L iz    H o llis    in v e s t ig a t e s    t h e    w a y s   t h a t    c h ild r e n    a r e    b e in g    t a r g e t e d    a s
     c o n s u m e r s .


      A.  Children  are  not completely  intluenced  by the  ads they see.
      B.  Advertisers  have to  understand  how  parents  and  children  think.
      c.  Advertising  may give  children  negative  ideas about their  parents,
      D.  Children  are  aíTected  by  marketing  at a  very young  age.
      E.  Vievvers often  complain  about advertising  targeted  at children.
      F.  The  increase  in  advertising  targeted  at  children  is  due  to  their  increased
          vvealth.
      G.  New  technology  creates  new  opportunities  for  advertising  aimed  at
          children.
      H.  My daughter  has  been  intluenced  by the  advertising  she  has  seen.


     0.......H .....
        Wc are shopping for T-shirts.  My three-year-old has vcry firm ideas about
     what  she  wants.  “Is  that  one  a  lìarbie  T-shirt?”  Thankfully,  it  is.  “I  want
     this one,  Mummy.”  I  pay the  extra  few  pounds  for  the  lìarbie  logo  hocause  I
     know  it  is  an  object  of  such  desire  among  her  peers  that  she  will  actually
     wear it.  Somevvhcrc,  a marketing tcam  is congratulating itseir on  an ad  that
     hit the target.

     1....................
        Charlotte  is  a  potcntial  consumcr  in  a  pre-school  markct  worth  around
     £4.3 billion a ycar in the UK.  (yhildrcn of all  agcs are  legitimate targets.  The
     combined annual pocket money income of childrcn in the UK is £2.3 billion a

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